We were certainly warmly welcomed as we were treated to a cocktail reception and a great networking opportunity with not only social media mavens but Ford executives such as Scott Monty, Head of Social Media at Ford, as well. I have seen Scott speak before at last year’s BlogWorld show but the event was overwhelmingly huge making it quite difficult to approach him with so many people vying for his attention. This time it was much easier to get a moment to speak with him
We discussed Ford’s success over the past couple of years due in no small part to the company’s focus on profitability and staying true to the brand but more importantly, their focus on relationships. He seemed extremely proud to be able to say “We didn’t take a dime from the government”. Ford leveraged social media by aggregating consumer ideas, collaborating with others with one goal, to make the best vehicle….”Together we arrive at a better decision”. While social media played a role in developing and improving Ford’s relationships with consumers, Scott also mentioned in his short talk that the company also made it a priority to maintain a healthy relationship with its employees. This meant that even during the suffering economy, Ford employee morale remained stable. I asked Scott if Ford has been struggling with supply chain issues and/or facing out of stock situations as a result of the crises in Japan. He replied on a similar theme, crediting great relationships with their suppliers for the fact that they are doing OK.
Scott summed up his talk with the words that any good company would want to hear from their consumers, employees, suppliers or simply those that like them on Facebook…… “They built a relationship with me, I trust Ford”
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