Michael Kelleher CPF is currently Device Supply Chain Manager at U.S. Cellular, where he utilizes his expertise in demand planning and forecasting. He has tremendous experience revitalizing demand planning processes. Prior to his current position, he held various positions of increasing responsibility and management roles with companies like Campbell Soup Company, Hollister, Target, Best Buy, Lands’ End, and Spectrum Group. Over the past two plus decades, he managed demand planning in the service, retail, and manufacturing sectors spanning a wide array of products. His career started while attending the University of Wisconsin. There, he worked for a small business where he improved revenue by 400%, and opened a second location in less than 36 months. Mr. Kelleher is a Certified Professional Forecaster (CPF) and a regular contributor at IBF's Business Planning, Forecasting and S&OP: Best Practices conferences.