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Eric Wilson, CPF

Forecasters working together at desk

Why Sales Must Work Together with Demand Planning: A Tale of Missed Opportunities and Unrealistic Expectations

The Sales Department’s primary function is to sell the firm’s product or service. They are judged on their sales performance based on what is achievable according to market conditions. If the market is buoyant and there are tailwinds, we would expect... Read More...

Eric Wilson, CPF

Eric is a predictive analytics and business planning innovator, author and speaker. He is the Director of Thought Leadership at The Institute of Business Forecasting (IBF), a post he assumed after leading the planning functions at companies including Escalade Sports, Tempur Sealy and Berry Plastics. In 2016, he received the Excellence in Business Forecasting & Planning award from IBF. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is the author of the book Cultural Cycles and is a Certified Professional Forecaster (CPF).