Olga Gerasymchuk

Machine learning in new product forecasting

In New Product Forecasting, Human Beats Machine

Olga GerasymchukSeptember 9, 2019

The world of forecasting today is filled with machine-related buzzwords like AI, predictive analytics and machine learning. Will all of forecasting be done by machines a few years from now? Do humans still have any competitive advantage over software... Read More...

Advanced AnalyticsAnalyticsModels & MethodsNew Product ForecastingProduct Life Cycle ManagementSoftware & SystemsTechnology1 Comment 0

Olga Gerasymchuk

Olga is a seasoned forecaster with vast experience in predicting new product sales for large retail clients. She currently works at HAVI as Forecasting Project Manager. Her area of expertise is the study of what makes promotions successful: merchandise, media, digital advertising, price tactics and consumer preferences. She is passionate about enriching her analytical toolbox with new methodologies in data modelling, consumer research and causation analysis. Olga is passionate about sharing her knowledge during her presentations and training sessions. She holds a bachelor's degree in Economics from the National Technical University of Ukraine and a master's in Financial Economics from Carelton University in Ottawa, Canada.