Olga Gerasymchuk

Even some of the most mature planning organizations are yet to adopt machine learning.

Why Aren’t Demand Planners Adopting Machine Learning?

Olga GerasymchukAugust 28, 2023

We all know that machine learning (ML) and AI gets the analytics and data science community excited. Every self-respecting forecasting department is developing ML algorithms to predict who will click, buy, lie, or die (to borrow the title of Eric... Read More...

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Machine learning in new product forecasting

In New Product Forecasting, Human Beats Machine

Olga GerasymchukSeptember 9, 2019

The world of forecasting today is filled with machine-related buzzwords like AI, predictive analytics and machine learning. Will all of forecasting be done by machines a few years from now? Do humans still have any competitive advantage over software... Read More...

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Olga Gerasymchuk

Olga is a forecaster with experience in predicting new product sales for large retail clients. She currently works at HAVI as Senior Manager, North America Forecasting. Her area of expertise is the study of what makes promotions successful: merchandise, media, digital advertising, price tactics and consumer preferences. She holds a bachelor's degree in Economics from the National Technical University of Ukraine and a master's in Financial Economics from Carleton University in Ottawa, Canada.