Miguel Roberto Cruz

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How New Demand Planners Pick-up Where the Last one Left off at Unilever

Miguel Roberto CruzMarch 8, 2017

The demand planner serves as the unbiased arbiter in the S&OP cycle. This role involves taking a cold hard look at manufacturing, logistics, marketing, sales and finance to paint an objective picture of demand. Demand Planners, And Their Knowled... Read More...

Forecasting and Planning2 Comments 0

Miguel Roberto Cruz

Miguel, a rising talent in forecasting, has a passion for teaching at his alma mater, Ateneo de Manila University. His journey in demand planning started when he graduated with a degree in Business Management and joined a corporate giant in the Philippines with low S&OP maturity, where he handled dairy, processed meats and frozen desserts. Miguel then moved to forecasting the Foods category in Unilever Philippines which is considered best-in-class in Demand Planning across Unilever SEAA and best-in-class in S&OP across Unilever globally.