Nathan Eddy is a thought leader in Demand and Supply Planning with over 10 years’ experience in the field. He currently works for Simmons Foods in their pet food division managing the demand plan for their private label dog and cat food business across multiple retailers. Nathan’s 18-plus years of CPG supply chain and sales experience forms the basis of his successes to date. Prior to Simmons Foods, Nathan spent 16 years with Colgate-Palmolive/Hill’s Pet Nutrition working primarily in supply chain roles where he was introduced to CPFR and Demand Planning in addition to category management where he learned the art and science of understanding how the consumer makes decisions at the shelf. Nathan holds a BA from Emporia State University, Emporia, Kansas, and a Master of Science in Management from Baker University, Baldwin City, Kansas.