Mike Guerra

SKU Rationalization – Finding The SKU Sweet Spot At Hershey’s

Mike GuerraJanuary 12, 2018

At Hershey’s, our entire Latin American portfolio suffered from a malaise that plagues countless other corporations – a portfolio that drastically exceeds the optimal number of SKUs. The result of this unfortunate situation? Unprofitable items, under... Read More...

demand planningModels & MethodsNEWSS&OP/IBP2 Comments 0

Mike Guerra

Mike is a business-driven, multi-lingual, strategic organizational change agent and Global Supply Chain senior leader in automobile, aerospace, telecommunication, manufacturing and retail environments. He has a track record of delivering complex transformation system projects from scoping and planning to final delivery and stabilization. Mike holds a BSc in Mechanical Engineering and an MSc in Supply Chain Operations with Georgetown University. He has 15 years of global experience in the US, Canada, South and Central America, UK and ASPAC.