Hichem Mustapha Sales Operations Manager - Middle East Caterpillar Hichem works for Caterpillar, worldwide leader in Heavy Machinery, leading the S&OP activities in the Middle East. He is in charge of rolling out and enhancing the monthly process as well as all monitoring the related metrics dashboard with the dealers. Before stepping into his current role in 2012, he gained a 15-year experience within leading MNCs in the Oil and Energy sector, half of which were assignments in the Demand Planning and Sales Forecasting arena where he strongly contributed to implementing new projects and procedures throughout MENA region. Hichem holds a Masters in Civil Engineering from ESTP Paris and an MBA from IAE de Paris