new product launch

3 Steps For Planning New Product Launches

Bram DesmetSeptember 22, 2020

In today’s increasingly competitive markets, one way to stay ahead of competitors is to launch more and more new products. According to an Institute of Business Forecasting survey, about 17% of companies’ sales revenue now comes from new products, a... Read More...

AnalyticsNew Product Forecasting2 Comments 0

Director Of Product Management On Why Demand Planners Are Crucial For New Product Launch Success

Dustin LevyFebruary 6, 2018

Today’s markets have a greater number of new products than ever before. But where do the ideas for all of these new products come from? Usually from Sales, Marketing, and Product Development executives. But do these people know the impact a new produ... Read More...

CollaborationNew Product Forecasting0 Comments 0

Executing the New Product Launch: Why Your Forecast is Critical Throughout the Process

Joy WhiteMay 28, 2013

I recently attended an IBF conference session by Michael Birch, Vice President Operations at Ping Golf on why forecasting is so critical to the product launch. Michael spoke about the multiple stages of a product launch, the various stakeholders inv... Read More...

Forecasting and Planning0 Comments 0